As a brand, we have decided to raise money for those affected by cancer. The brand has both friends and family members who have suffered with various cancers leading to long term illness and even death. We therefore want to do something positive to raise awareness as cancer is becoming increasingly common affecting both the young and older communities. Did you know that... There are over 100 different types of cancers, which are characterised by abnormal cell growth. 1 in 2 people born after 1960, in the UK, will be diagnosed with some form of cancer during their lifetime. 4 in 10 (42%) of cancer cases in the UK each year are linked to lifestyle factors including smoking and obesity. By 2020 there will be approximately 3 million people living with cancer in the UK as the number of cases is increasing every year by an average 3%. So we will be selling two exclusive pink items a t-shirt and a hat in aid of cancer. 30% from each item sold will be donated to UK Cancer Charities. These charities also produce comprehensive information for better cancer care, by analyzing the social, emotional and practical impacts cancer diagnosis can have on people and families.