'LIVING' is the pursuit of a lifestyle. 

'LEGEND' it signifies individuality, creativity, knowing your personal worth and leaving a legacy to inspire the next generation.


With that said we believe that our generation today are inventive, unique and enterprising. As individuals, we are revolutionary, unapologetic and inspirational influenced by the legends who came before us. Recognised from the books we read (our history), films or programs we watch, the music we listen to and the diversity of our culture, creation of music to our original style of dress.

Believing that everyone is a ‘Living Legend’ we can achieve unimaginable greatness; exceptional to the extent that we can generate our own stories and inspire one another.

Our brand is not just about having a certain lifestyle It's a way of living.


As a brand, we have decided to raise money for those affected by cancer. The brand has both friends and family members who have suffered with various cancers leading to long term illness and even death. We therefore want to do something positive to raise awareness as cancer is becoming increasingly common affecting both the young and older communities.

Did you know that...

There are over 100 different types of cancers, which are characterised by abnormal cell growth.

1 in 2 people born after 1960, in the UK, will be diagnosed with some form of cancer during their lifetime.

4 in 10 (42%) of cancer cases in the UK each year are linked to lifestyle factors including smoking and obesity.

By 2020 there will be approximately 3 million people living with cancer in the UK as the number of cases is increasing every year by an average 3%.

So we will be selling two exclusive pink items a t-shirt and a hat in aid of cancer. 30% from each item sold will be donated to UK Cancer Charities.

These charities also produce comprehensive information for better cancer care, by analyzing the social, emotional and practical impacts cancer diagnosis can have on people and families.