'LIVING' is the pursuit of a lifestyle.
'LEGEND' it signifies individuality, creativity, knowing your personal worth and leaving a legacy to inspire the next generation.
With that said we believe that our generation today are inventive, unique and enterprising. As individuals, we are revolutionary, unapologetic and inspirational influenced by the legends who came before us. Recognised from the books we read (our history), films or programs we watch, the music we listen to and the diversity of our culture, creation of music to our original style of dress.
Believing that everyone is a ‘Living Legend’ we can achieve unimaginable greatness; exceptional to the extent that we can generate our own stories and inspire one another.
Our brand is not just about having a certain lifestyle It's a way of living.